Portland General Electric
Joe is a Senior Consultant for Business Model Development at Portland General Electric. Joe develops business opportunities in the areas of Smart Grid, electric vehicles, demand response, energy efficiency, renewable energy integration, energy storage and distributed resources. Barra joined PGE in 1994 as Manager of New Products & Services. Prior to joining PGE, Barra held the position of Director of Energy Services at PacifiCorp where he directed the development of the Energy FinAnswer, a nationally recognized energy efficiency program for demand-side resource acquisition. Joe spent 12 years prior to joining PacifiCorp as a marketing manager with two premiere packaged goods companies, Del Monte and General Foods. Barra holds a bachelors degree from William Paterson University and has completed post-graduate courses in management, strategic planning, finance and statistics. He has been a guest lecturer at U.C. Berkeley and has conducted seminars in new product development and marketing research. Barra serves on the Oregon Museum of Science and Industry board of directors.